Formula One Racing Culture Clash

By DavidKobierowski / Jun 3, 2010

I'm a big fan of racing.  I raced for five years so I speak from some experience. But F1 racing has no place in Austin, TX. As was quoted in a recent "Winding Road" article, "(F1) is a Glamour sport." "A parade for the rich and famous." And the Austin American-Statesman nailed it in their Wed., May 26th article "Why would an Austin project succeed where others haven't?"

Austin’s Culture:

Austin rewards local events, creative events (art, music, film). Austin is about helping the little guy, the small/local business.  Affluent events have never done well in Central TX.  For example, look at the Hills Country Club Senior Golf Tour event that never amounted to anything. The sponsors eventually pulled out because so few people attended. That same event would have been very successful in NY, CT, NJ. Look at the recent affluent Art City Austina few weeks back. It only attracted 1/4 of the attendees they expected. Most vendors said they will not be back. But these big money events do very well in certain cities. And events that do well in Austin, like a local Armadillo Christmas Bazaar may not do well in other cities.  This F1 event would be much better served in Las Vegas, Phoenix, Los Angeles or Dallas. Not only will Austin's local culture reject it, but Texans will generally reject it too. 

Texans Culture:

Texans love NASCAR, which is a "Good ole American Sport." But Texans will not come out in large numbers for a sport that is 100 percent foreign drivers.  And neither will neighboring states of LA, OK, AR. So where are these 300,000 people coming from if it's not Austin, not TX, and not a neighboring state? Did you know there isn't one American driver in this F1 league?  The F1 facing league is very different from the popular NASCAR racing circuit.  

F1’s history in the US:

F1 failed in NY in 1981 and failed in Indianapolis in 2007. If it failed in the car racing capital of the world, Indianapolis, how is Austin going to make this work? 

On the finances:

I understand that Austin according to media sources is not expected to pay anything "directly" for this. But realize the amount of time, effort and opportunity cost for Austin. This will practically monopolize Austin’s resources for 2 years when we should be focusing on other local issues (plumbing lines, phone lines, electrical lines, hotel rooms and transportation needs, security needs, other logistical needs to get in-and-out of this event need to be planned with city representatives at the planning table. Code enforcement that City of Austin will be working to make sure this project is done up to code). And TX has committed up to $25M as an incentive to the private company that will be paid back to Austin for it’s trouble. So up to $25M will be coming from Texan’s pocketbook as an “investment.”

And yes, the gamble is that Austin (and TX) will see a fair ROI because of sales tax of visitors coming to TX.  There are some good reasons for F1 in TX like it'll bring some jobs and international flavor/tourism. But overall, this is not a wise fit for Austin.  Austin can find a much better fit in another project that is a better fit with our culture. We should let this project go to another city where it's a better fit.

 

 

Comments

A lot of people are pretty jazzed about getting F1 here, but I have to agree with you.

Thx Sam. Many just assume all racing is the same...and that's not the case. For example, F1 is a very different animal than Nascar. F1 is a specialized race league with a niche market. As more and more Texans learn what F1 is, we'll likely see more and more public push-back.

what right turns too much to handle

I don't understand the excitement of watching cars go around in a big oval, Its dumb. F1 racing is far more exiting, sophisticated, quicker and faster. The winding road course is entertaining, NASCAR not so much. Its made simple for a bunch of rednecks who are not very smart. Lately NASCAR has become like a Soap Opera it has too, in order to keep it exciting, why because nobody gives a shit about it. With out the drama NASCAR looses its luster.

Thx Big E for commenting. With enough F1 fans like you, maybe F1 US will not fail again. From what I'm still seeing, it's likely most in Austin will generally not support this. Do you live in Central TX? Best, David

Yes, I live here in Austin. Look, I'm just saying, Austin is a little bit different than the rest of Texas. People keep say it’s going to fail and the reasons they give are pretty lame. I don't buy into the “It’s not Austin”. Well guess what, it is! We all want to keep it weird and stuff, right? IMHO Whether you like it or not I think Austin has a pretty good international feel while retaining its southern heritage. UT attracts a lot of international students and a lot do tend to stay not only in Austin but here in Texas so that will add to the crowd some .The rest of the World is crazy for F1 and besides it’s a lot more interesting to watch than NASCAR. Look, Austin is known about, right? But Texas is pretty well known around the world and when F1 finally get here they will know about Austin and what it has to offer. Another reason why it’s going to make it, not only is the track being build specifically for the F1 US Grand Prix but it will be used by other races year round and special events like concerts so it’s not like it’s going to be laying dormant for whole year waiting for the Grand Prix to come around. More importantly it will be used as a research facility to improve the efficiency and safety of future cars, that technology will eventually make its way in some form or fashion to the cars that we will drive. The design of the track is designed really well with plenty of chances for overtaking other cars. Some folks say not a lot of people in Austin will attend the race. well people from all over the U.S and globe will be here to see the race not just Texans. Where are all these people that come from all over the U.S and the world going to stay for the race? This will not only increase business for local hotels but for other hotels as far away as SA, and Bastrop. Locally owned restaurants will benefit as well. Dell Valle School district will also benefit. All that money they will make from property taxes. They can take field trips to the race track and learn about physics that to me is pretty invaluable experience. It will work

I'm glad you wrote this. When I heard about Formula One coming to Austin, I thought, "Huh?????" It doesn't feel like the right match for the culture here and now that I learn about the costs and pollution, it seems like a really inappropriate idea. Let's put that money instead into Austin's parks! Karen Kreps Author of "Intimacies: Secrets of Love, Sex & Romance" Blogging at http://TrueIntimacies.com

What pollution are you talking about? Carbon monoxide? Noise? F1 race cars run on 90 to 97 octane fuel which burns cleaner that what the millions of vehicles that drive through and in around Austin do. It already complies with the EEC standards which came into force in 2005 for everyday use. It's not like they are spewing black smoke every where. F1 cars strive to go faster while at the same time get more fuel efficient. And as far as noise pollution it will not even be an issue. As far as funding this is going to be paid for by the promoters, and Red McCombs and other investors. and the 25 million a year is coming out of a Special events fund set up for stuff like this witch people pay taxes on when they purches the event tickets.

Thx Karen. Good point on the environmental costs. I didn't include it because others that are involved directly in the environmental movement can likely build a better case with a separate post. The direct environmental impact is obviously concerning. And more concerning is how Austin will be perceived and the message we send if we don't walk the walk environmentally that we talk so well. This will very likely put Central Texas into nonattainment, with air pollution levels sky-rocketing to unprecedented levels. Which will cut federal funding to the Central Texas area.

I agree with some of your points about the F1 circuit coming to Austin. However, I think it is unfair to compare F1 to Golf, the track can not sustain itself on F1 alone, no track can, there will have to be other users maybe even some of the road course NASCAR type races can be held. Texas used to have several race courses that were pushed out by development/sprawl. The racers and fans often traveled long distances to make the races. The track will have many days not used by F1, I would like to see local car clubs have access, a place to race your car besides the streets regional races. There could be programs to help "At risk" kids with something positive to focus their energies. Native Austinite

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David Kobierowski

Talk Show Host on 91.7FM KOOP Radio's "A Neighborly Conversation", every Wed., 12noon-1pm. Also co-host "Texas Politics Today" on 91.7FM KOOP Radio, Austin. Every Friday, 2pm-3pm.
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